optimization of measurement application solutions
using big data and ai technology, miaozhen systems provides enterprises with global digital measurement, evaluation and optimization solutions so as to build a consumer-centered business intelligence decision-making closed loop. as an important link in the closed loop of business intelligence decision-making, measurement optimization application solutions help enterprises optimize business decisions and improve the rate of return on investment.

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media optimization plan
cover online offline screensreasonable allocation of
cross-screen budget
intelligent optimization of
cross-media combinationthe original igrp has become an important market indicator to measure the media effect of the internetit was released ten years ago
and has been updated for six
generations, helping
advertisers increase roi by
15% on average every yearbased on miaozhen systems’ full advertising monitoring data, it has scientific methodology and model -
perception/cognitive optimization
multi-scenario and multi-form coverageobjectively measures
the business value
of creativities
and activitiesopening up and optimization of full marketing link
core function points of measurement optimization application
- optimize cross-screen
budget allocation to make
media planning simple
and efficient - neuroscience helps
the measurement
and optimization
of advertising
creativity - open up advertising
back-link data with big
data, optimize conver-
sion path, and enhance
product efficiency
- optimize cross-screen
budget allocation to
make media planning
simple and efficient - neuroscience helps
the measurement
and optimization
of advertising
creativity - open up advertising
back-link data with big
data, optimize conver-
sion path, and enhance
product efficiency