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media trend & efficiency insights
mediainsight is a comprehensive media effectiveness tool that combines big and small data to assist businesses in selecting touchpoints and media channels, optimizing investment strategies.
online & offline advertising investment optimization
mixreach is a mature online and offline cross-screen budget allocation and optimization tool. it aims to maximize user investment returns by focusing on reach as the objective.
optimal ad scheduling generation & management
planexecution is an intelligent media scheduling tool that integrates multiple media platforms and advertising placements. it utilizes miaozhen’s data capabilities to calculate media deduplication and provides effective data support and decision-making assistance for advertisers when allocating budgets across multiple placements.
